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Product Marketing Manager

San Diego, CA

Order: 68899

We are looking for a Marketing Product Manager in San Diego!

 

DUTIES

 

  • Develop and execute product vision and roadmap in alignment with the Connected Customer

  • Experience, e.g. customer centric, personalization, etc. Continually iterate to ensure customer

needs are met and that content delivery remains relevant and competitive

  • Understand and appreciate the importance of and promote systems life cycle methodologies,

project management techniques, quality assurance and testing methodologies, and enterprise

architecture principles.

  • Review, on a consistent basis, existing processes/systems to make recommendations on process

improvements and achieve consensus and support from the diverse groups within Marketing

and the business to implement the defined processes.

  • Develop metrics and measures and provide analysis that will assist management in improving

key processes and deliverables.

  • Provide assistance on vendor analysis, selection and review when necessary.

  • Seek and develop strong partnerships with organizational management IT staff, outside vendors

and consultants to define, plan, develop, implement and support the Marketing systems in

support of current and new business objectives/opportunities. Participates in business

decisions and anticipates issues.

  • Achieves consensus from diverse groups to implement new processes.

  • May provide direction and/or supervision and oversight of work of others in the department.

  • Define end-to-end customer experiences, drive requirements, build and manage roadmaps and

backlogs, and prioritize the work.

  • Lead development of new features from concept to launch through the entire product life cycle

from research to ideation and prototyping to measuring and iterating.

  • Work with a cross-functional team of designers, developers and external partners in an agile

environment to lead, align, and maintain productive partnerships throughout the lifecycle and

to enhance our content delivery services.

  • Test and learn through customer research, production tests, and performance analysis to evolve

the content management platform and define rollout strategies.

  • Lead research, testing, metrics analysis, data insights and experimentation to inform decisions.

  • Partner with key internal stakeholders and external vendor partners to translate business

strategies into features that delight our customers.

  • Understand customer pain points, assist in defining solutions and bring them to life.

  • Keep abreast of emerging technologies/AI, fintech innovations and digital banking trends to

inform product direction and strategy.

  • Collaborate with the broader internal teams to ensure that system designs supports a seamless

and consistent digital experience across multiple products in alignment with defined UX

standards and customer personas

  • Ensure communication channels among all parties on any particular project are in place and

working effectively at all times to ensure all are informed of current project status and any

  • potential issues as they arise.

  • Proactively manage expectations through clear and frequent communication.

  • Must have the ability to influence stakeholders with diverse points o view and maintain

grounded and productive discussions.