Pleasant Prairie, WI
Duties / Responsibilities:
-Establish new, and drive the execution and/or improvement of, existing processes in the product lifecycle.
-Lead and execute continuous improvement of the Commercialization process.
-Create product strategy documents that describe business cases, high-level use cases, and technical requirements.
-Analyze market data to develop sales strategies and define product objectives for effective marketing communications.
-Lead all aspects of product and related accessory creation through commercial launch and complete lifecycle.
-Work with marketing to develop and execute product launch strategies across market segments, target audiences, and educate sales teams and customers.
-Serve as SME for the product and accessory categories and work with marketing on communication projects including, but not limited to, product videos, influencer marketing, and editorial reviews.
Required Skills / Abilities:
-High effectiveness in managing cross-functional teams.
-Proficient with Microsoft suite of products to include PowerPoint, Excel, and Word.
-Detail oriented with a focus on quality and accuracy;
ability to multitask. An understanding of e-commerce and retail buying environments is preferred.
Education and Experience:
-Bachelor's degree preferred, however a combination of relevant experience and education will be considered. 3+ years of product management experience.
-Experience in launching products sold within consumer retail brick and mortar and omni channel distribution is highly desired. Experience in delivering finely tuned product marketing strategies. Experience within the outdoor power equipment or power tool industry is a plus.