Trade Shows/Event Manager

This person will handle two responsibilities:  Large Tradeshows/Events Manager for the Americas and Field Marketing for Canada. 75% of their time will be spent on the tradeshows.  I would like this person US based working in the Central or Eastern time zone.

Job Description

We envision a world where every cyber asset is seen, secure, and compliant.

Forescout Technologies, Inc., a global cybersecurity leader, continuously identifies, protects, and helps ensure the compliance of all managed and unmanaged cyber assets – IT, IoT, IoMT, and OT. For more than 20 years, Fortune 100 organizations and government agencies have trusted Forescout to provide vendor-agnostic, automated cybersecurity at scale.

In this role you are responsible for: 

• Spearheading event activation of all AMS events including but not limited to: RSA, HIMSS, FS-ISAC, S4, BlackHat and Forerunner. 

  • Event activation: Pre-production, on-site prep

  • Acts as the primary event producer for AMS events, overseeing and leading the entire life cycle of event creation

  • Works cross-functionally to develop and implement best practice strategies and ensure project taskforces are clear on deliverables, timelines and roles and responsibilities

  • Source and manage vendors and production partners to ensure they are meeting the specific design requirements and guidelines that are in line with the event strategy, brand and budget

  • Develop and manage the overall event processes involving key stakeholders in the decision making process. 

• Create and execute the Canadian marketing plans for pipeline generation, awareness, and joint channel partner marketing 

  • Manage the regional marketing and AMS Events budget by aligning investments to sales targets and goals. 

  • Analyze and provide insights on campaign performance using marketing dashboards.

  • Work cross functionally with Business Development team to communicate upcoming programs and facilitate follow up.

  • Work with BDR/Sales to ensure they understand which accounts to prioritize.

  • Use your creativity powered by data, to research/generate ideas for how we can create and accelerate pipeline

These are the large tradeshows this resource would travel and cover:

RSAC 2025 – San Francisco  4/28-5/1

HIMSS 2025 – Vegas – March 3-7

S4x25  Security Tampa, Feb 11-13

FS-ISAC Spring 2025 TBD

They would also cover smaller regional shows TBD.

We would want them for 30 hours a week through Dec and then in Jan move to 40hrs a week.

What You Bring:

We encourage you to apply if you meet most but not all the requirements listed below.  We value competency, aptitude, effort, and a great attitude as a supplement to experience. 

• Bachelor’s degree in marketing, business, or related field.

• Excellent interpersonal and communication skills, with the ability to build rapport with clients and internal teams.

• 3 years of experience in customer marketing or related roles, preferably in Cyber Security.

• Proven track record of executing successful large conferences and trade shows.

• Strong project management skills with the ability to manage multiple projects simultaneously.

• Excellent communication, writing and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.

• Creative thinker with a customer-centric mindset and a passion for delivering exceptional customer experiences.

• Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities.

• Team player with strong collaboration skills who is coachable with a growth mindset.