North Augusta, SC
Key Responsibilities:
1. Plan, develop, and execute content marketing campaigns to promote our brand and products.
2. Conduct thorough research on industry trends and customer preferences to create compelling content.
3. Collaborate with cross-functional teams including marketing, design, and sales to create integrated content that aligns with the overall marketing strategy.
4. Write and edit engaging blog posts, articles, whitepapers, case studies, and social media content.
5. Optimize content for SEO and monitor keyword rankings to improve organic search performance.
6. Analyze content performance using analytics tools and make data-driven recommendations for optimization.
7. Manage and maintain content calendar to ensure timely delivery of content across various channels.
8. Stay up-to-date with the latest content marketing trends and best practices to drive innovation and continuous improvement.
9. Build and nurture relationships with industry influencers and thought leaders to amplify content reach and engagement.
10. Collaborate with the marketing team to develop and execute email marketing campaigns that drive lead generation and customer retention.
Qualifications:
- Bachelor's degree in marketing, communications, or a related field.
- Proven experience as a Content Marketing Specialist or similar role.
- Excellent written and verbal communication skills.
- Strong attention to detail and ability to adhere to brand guidelines.
- Proficient in SEO, keyword research, and content optimization techniques.
- Familiarity with content management systems and social media platforms.
- Experience with email marketing platforms and marketing automation tools is a plus.
- Creative mindset with the ability to think strategically and generate innovative ideas.
- Strong analytical skills and ability to interpret data to drive content optimization.
- Ability to multitask and meet deadlines in a fast-paced, dynamic environment.