Marketing Manager

Marketing Manager - South Bend, IN 

1st Shift $90-100K/year

Job Duties: 

• Research and evaluate new product opportunities, demand for potential products, and customer needs and insights.
• Execute marketing strategies and the execution of plans for existing products.
• Serve as a partner to sales and product development to determine the viability of potential markets before the production of a product.
• Work with product development teams to manage new product development.
• Manage launch campaigns for new products.
• Manage distribution channels for products.
• Ensure effective, branded marketing communications, including the company website, print communication, digital, social and advertising.
• Manage media and marketing staff and external PR agencies.
• Develop Pardot marketing tools such as lead generation, email marketing, prospect segmentation, prospect management and building a sales funnel.  
• Develop Best in class digital, mobile, social media content and influencer strategies.
• Report-out on the company’s go-to-market strategy, key customer retention, growth within existing customers and the acquisition of net new customers in monthly Strategic Deployment meeting to account for current risks, opportunities, and circumstances.
• Stay up to date on emerging marketing trends and best practices and apply them to marketing and sales efforts. 
• Monitor customers, market, and competitor activity and reports out to Leadership, R&D and Strategic Deployment. 
• Drive tight integration between marketing investment and the sales effort supporting those activities, focusing on translation of marketing spend into opportunities for profitable growth.
• Develop and lead a multi-faceted marketing and brand strategy that is focused on enhancing revenue opportunities and creating a narrative that drives our compelling safety and sustainability story. 
• Lead direct reports with one-on-ones, setting and monitoring annual goals, and establishing priorities.
• Become an expert in product offerings and unique selling propositions. 
• Understand the pricing elasticity of products in our range and recommend pricing repositions to grow business and increase margin.
• Manage end-to-end trade show processes, including exhibiting, and merchandising promotions.
• Learn and utilize IT systems and procedures.

Requirements:

• Understand the pricing elasticity of products in our range and recommend pricing repositions to grow business and increase margin.
• Manage end-to-end trade show processes, including exhibiting, and merchandising promotions.
• Learn and utilize IT systems and procedures.
• Customer service, partnership development and customer retention
• Bachelor's degree (B. A.) from four-year college or university in marketing, business, or engineering. A four-year college degree may be waived as a requirement if there is sufficient experience.

Specialized Staffing Solutions, LLC. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status