Social Media Specialist

We are seeking assistance in hiring a Social Media Specialist/Assistant to join our team. Below are the details of the position we would like your help in recruiting for:

Position:

Social Media Specialist/Assistant

Compensation:

$55,000–$60,000 annually, commensurate with experience.

Qualities:

1. Strategic Thinking

• Cross-Industry Understanding: someone who can quickly learn and adapt to different industries and audiences.
• Goal-Oriented: align social media efforts with broader business goals like increasing brand awareness, engagement, or sales.

2. Content Creation Skills

• Versatile Copywriting: write engaging, audience-appropriate copy across multiple platforms (e.g., professional for LinkedIn, creative for Instagram).
• Design Proficiency: Experience with tools like Canva, Photoshop, or video editing software is essential for creating high-quality visuals.

3. Analytical Mindset

• Data-Driven: tracks and analyzes metrics to refine strategies (e.g., engagement rates, conversions).
• Platform Knowledge: understand algorithms and best practices for platforms like Instagram, Facebook, LinkedIn, TikTok, and more.

4. Project Management Skills

• Time Management: effectively juggle various tasks, deadlines, and priorities.
• Organization: Familiarity with tools like Trello, Asana, or Notion to manage workflows and content calendars.

5. Communication Skills

• Collaboration: The ability to work with different teams (e.g., marketing, sales, design) across businesses is key.

6. Adaptability

• Quick Learner: understand each business’s unique brand voice and values quickly.
• Trend Awareness: Staying on top of social media trends and adapting them for various industries is crucial.

7. Problem-Solving and Creativity

• Innovation: They should be skilled at crafting unique campaigns tailored to each business’s audience.
• Crisis Management: Experience in handling negative feedback or online crises calmly and effectively.

8. Technical Expertise

• Platform-Specific Tools: Experience with scheduling tools (e.g., Buffer, Hootsuite) and analytics platforms (e.g., Google Analytics, Meta Business Suite).
• Ad Campaigns: manage and optimize ad budgets across platforms.

Qualifications:

• 1–2 years of experience managing social media platforms, creating content, and analyzing performance metrics.
• Familiarity with tools like Canva, Meta Business Suite, and scheduling platforms (e.g., Hootsuite, Buffer).
• Ability to adapt brand voices to multiple industries and audiences.
• Strong organizational and communication skills to manage content calendars and collaborate with internal teams.

We are looking for a candidate who can bring creativity, strategic thinking, and a results-driven approach to our social media efforts. They will play a key role in enhancing our online presence for multiple companies and driving engagement for RIKR, Capra, Hare, Force, MAY, Fly and future endeavors