Brand Manager, Private Label - Hybrid

Brand Manager, Private Label  – Hybrid

3 days onsite with Monday and Fridays remote

Excellent opportunity for ambitious brand manager to join growing family wine group in new, highly visible Brand Manager role. 

With a passion for the wine industry, growth and innovation, and an entrepreneurial mindset, you will be joining a like-minded team of professionals making exciting things happen.

Driving significant growth for this customer’s exclusive business, you are a dynamic, fast-paced brand manager who can both envision and execute quickly, all with the consumer and customer at the forefront of your thinking. 

You will:

• Develop brand strategies and positioning for private label brands, including consumer- compelling point of difference

• Develop brand marketing plans with clearly defined activities, timing, and budgets that are applicable across PR, paid media, partnerships, events, and retail promotions.

• Gain buy-in from supervisor and senior leadership, including CMO, on brand strategy, marketing plans, and budgets

• Be deeply in touch with market trends across all price points and appellations

• Manage execution of brand marketing plan including paid advertising & promotion, trade marketing programs, public relations and product development, including packaging.

• Maintain accountability for approved brand budgets, revenue, and gross margin.

• Assign and manage creative work through external agencies/vendors.

• Interface with import partners to ensure alignment with brand story and mutual business objectives.

• Communicate monthly brand business status and programs to Management, including marketplace goals and accomplishments, promotional programs, inventory, merchandising status, and wine availability issues.

• Work closely with Supply Chain to maximize net profitability and ensure “highest and best use” of bulk wine supply

• Work with Sales & Marketing Analytics team to analyze brand performance and competitive information using several forms of intelligence.

• Identify opportunities by channel, market, consumer, product or other for brand consideration.

You have: 

• Bachelor’s degree

• 4 years of premium wine brand marketing, luxury goods or beverage experience

  • Significant experience in promotion, packaging and merchandising design/implementation.

  • Experience in brand strategy, marketing communications planning, and budget/P&L management.

  • Strong analytic, strategic and creative skills.

  • Excellent presentation and communication skills.

  • Ability to balance multiple priorities, meet deadlines and thrive in a demanding, constantly changing environment

  • Attention to detail a must

  • Creativity and creative problem solving, especially creating unique consumer-compelling activations based upon cultural trends

  • Proactive in managing business and communicating to supervisor and management any obstacles/delays that create business risk to realization of brand plans, profitability, and budgets

  • Self-motivated, team-oriented ethics and excellent interpersonal skills

  • Some travel required.

$130 - $140K

Hire contingent upon successful completion of background check