Brand Manager - Hybrid

Brand Manager – Hybrid

Excellent opportunity to jump into a Brand Manager role with significant growth opportunity across a portfolio of lifestyle brands, including purpose-led brands.  As a fast paced Brand Manager who both envisions and executes quickly, you will have the consumer at the forefront as you use your creativity to grow purpose-led brands through thoughtful partnerships.

With a passion for the wine and spirits industry, growth and innovation, and an entrepreneurial mindset, you will be joining a like-minded team of profession in this high growth wine company making exciting things happen.

You will:

• Develop brand strategies and positioning for priority brands, including consumer-compelling point of difference

• Develop brand marketing plans with clearly defined activities, timing, and budgets that are applicable across PR, paid media, partnerships, events, and retail promotions.

• Understand and  develop “purpose-led” brands (in alc-bev and beyond)

• Be deeply in touch with luxury social and cultural trends that can be relevant to the Central Coast wine category and Central Coast wine consumers

• Partner closely with DTC teams to create holistic brand plans that are relevant across wholesale sales and DTC (e-commerce, wine club, tasting room) channels

• Manage execution of brand marketing plan including paid advertising & promotion, trade marketing programs, public relations and product development, including packaging. Ensures consistent messaging, imagery and quality standards.

• Maintain accountability for approved brand budgets, revenue, and gross margin.

• Communicate monthly brand business status and programs to Management, including marketplace goals and accomplishments, promotional programs, inventory, merchandising status, and wine availability issues.

• Work closely with Sales to execute the marketing plan and ensure that materials are available to drive results.

• Perform as an effective and eloquent ambassador for the brands at both trade and consumer events.

• Develop and maintain strategic brand product architecture and lead product-related tasks via S&OP process to ensure supply continuity and maximize profitability.

• Works with Sales & Marketing Analytics team to analyze brand performance and competitive information using several forms of intelligence including internal (Targit) and external (e.g., Circana).

• Identify opportunities by channel, market, consumer, product or other for brand consideration.

You have:

• Bachelor’s degree  + 4 years of premium wine brand marketing and/or luxury goods or beverage experience preferred, preference for experience with Central Coast brands that have both wholesale and DTC selling.

• Significant experience in promotion, packaging and merchandising design/implementation.

• Experience in brand strategy, marketing communications planning, and budget/P&L management.

• Strong analytic, strategic and creative skills.

• Creativity and creative problem solving, especially creating unique consumer-compelling activations based upon cultural trends

• Ability to balance multiple priorities, meet deadlines and thrive in a demanding, constantly changing environment

• Proactive in managing business and communicating to supervisor and management any obstacles/delays that create business risk to realization of brand plans, profitability, and budgets.

• Self-motivated, team-oriented ethics and excellent interpersonal skills

• Some travel required.

Hire contingent on successful completion of background check.

$130-$140K