Senior Brand Manager

Senior Brand Manager, Winery – Hybrid - Santa Rosa

Bring your entrepreneurial mindset, consumer first approach, and brand strategy development know-how to high growth family wine group in Senior Brand Manager role.

Nimble and scrappy, you are known as a go getter. You thrive in ever changing and evolving companies where the fast paced environment builds momentum, propelling you forward.  Agile and flexible, you champion innovation, embrace change, pivot on a dime, and do so with a confidence and savvy.

Driving significant growth across this luxury portfolio of brands, you are a dynamic, fast-paced brand manager who can both envision and execute quickly, all with the consumer at the forefront of your thinking.

You will:

• Develop brand strategies and positioning for priority brands, including consumer-compelling point of difference

• Develop brand marketing plans that are applicable across PR, paid media, partnerships, events, and retail accounts

• Manage execution of brand marketing plan including paid advertising & promotion, trade marketing programs, public relations and product development, including packaging, ensuring  consistent messaging, imagery and quality standards

• Maintain accountability for approved brand budgets, revenue, and gross margin

• Assign and manage creative work through external agencies/vendors

• Work closely with Sales to execute the marketing plan and ensure that materials are available to drive results

• Coordinate branded special events, winemaker appearances, wine submissions and story pitches as needed

• Perform as an effective and eloquent ambassador for the brands at both trade and consumer events

• Work with Sales & Marketing Analytics team to analyze brand performance and competitive information using several forms of intelligence

• Identify opportunity by channel, market, consumer, product or other for brand consideration

You have:

• Bachelor’s degree  + 4 years’+ premium wine brand marketing and/or luxury goods or beverage experience

• Significant Experience in promotion, packaging and merchandising design/implementation

• Experience in brand strategy, marketing communications planning, and budget/P&L management

• Strong analytic, strategic and creative skills

• Ability to balance multiple priorities, meet deadlines and thrive in a demanding, constantly changing environment.

• Self-motivated, team-oriented ethics and excellent interpersonal skills

Hybrid Role - Tues-Thursday onsite, Mon&Fri remote

$140K - $165K

Hire contingent on passing background check