Digital Marketing Manager, Hybrid

Digital Marketing Manager, Hybrid

Opportunity to join high growth wine company in newly created Digital Marketing Manager position. With a passion for the wine and spirits industry, growth and innovation, and an entrepreneurial mindset, you will be joining a likeminded team of professionals making exciting things happen.

Leading the online presence of both wine and spirit brands, you will play a key role in developing and executing the digital marketing strategy, driving brand awareness, and engaging online communities.

Hybrid Schedule:  Mon & Fri - Remote; Tues, Wed, Thurs - Onsite

You will:

• Create high-quality and visually appealing content (photos, videos, graphics) that resonates with our target audiences

• Maintain content calendars that align with marketing goals and brand story

• Build and foster positive relationships with online community

• Monitor and respond to comments and messages in a timely and professional manner

• Manage online reputation and address any negative feedback

• Develop and manage targeted media buys

• Analyze campaign performance and optimize for maximum reach and engagement

• Track and analyze key metrics for all digital marketing efforts

• Generate dashboard to communicate performance and progress

• Optimize the user experience for branded sites, in collaboration with Brand Managers and web development team

• Assist with online initiatives for wholesale e-commerce channels

• Create and share engaging content to promote our wines to distributors and retailers

You have:

• Bachelor’s degree required. 4 years of digital marketing, preferably within wine, luxury goods or beverage industry.

• Strong understanding of social media marketing best practices, including community management, content creation, and paid advertising

• Proven ability to develop and execute data-driven marketing strategies

• Experience with content creation tools (e.g., Photoshop, Canva) and basic knowledge of video editing

• Strong analytical skills and experience with reporting tools (e.g., Google Analytics)

• Strong analytic, strategic and creative skills

• Ability to balance multiple priorities, meet deadlines and thrive in a demanding, constantly changing environment

$120K - $140K

Hire Contingent on passing background check