Senior Brand Manager, Winery – Hybrid

Senior Brand Manager, Winery – Hybrid - Santa Rosa

Fabulous opportunity to make your mark with esteemed, high growth family wine group in key Brand Manager role.

With an entrepreneurial mindset, consumer first approach, and brand strategy development know-how, you are well equipped to drive business across this import portfolio of brands.

Nimble and scrappy, you are known as a go getter. You thrive in everchanging and evolving companies where the fast paced environment builds momentum, propelling you forward.  Agile and flexible, you champion innovation, embrace change, pivot on a dime, and do so with a confidence and savvy.

Managing the development and execution of the marketing strategy and tactics for your portfolio of brands, you will oversee the project management of strategies and tactics with numerous departments, including Sales, Operations, Direct-to-Consumer and Wholesaler teams.

Driving significant growth across the portfolio, you are a dynamic, fast-paced brand manager who can both envision and execute quickly, all with the consumer at the forefront of your thinking.

You will:

• Develop brand strategies and positioning for priority brands, including consumer-compelling point of difference

• Develop brand marketing plans that are applicable across PR, paid media, partnerships, events, and retail accounts

• Manage execution of brand marketing plan including paid advertising & promotion, trade marketing programs, public relations and product development, including packaging, ensuring  consistent messaging, imagery and quality standards

• Maintain accountability for approved brand budgets, revenue, and gross margin

• Assign and manage creative work through external agencies/vendors

• Interface with Production and Winemaking teams including, but not limited to, written technical product specs, liaison to agencies/vendors/production to lead and monitor quality and timelines, track shipments/depletions against vintage transitions as well as participation in packaging/production meetings

• Work closely with Sales to execute the marketing plan and ensure that materials are available to drive results

• Ensure that brand strategies are implemented within PR initiatives

• Coordinate branded special events, winemaker appearances, wine submissions and story pitches as needed

• Perform as an effective and eloquent ambassador for the brands at both trade and consumer events

• Work with Sales & Marketing Analytics team to analyze brand performance and competitive information using several forms of intelligence

• Identify opportunity by channel, market, consumer, product or other for brand consideration

You have:

• Bachelor’s degree  + 4 years’ premium wine brand marketing and/or luxury goods or beverage experience

• Significant Experience in promotion, packaging and merchandising design/implementation

• Experience in brand strategy, marketing communications planning, and budget/P&L management

• Strong analytic, strategic and creative skills

• Excellent presentation and communication skills.

• Ability to balance multiple priorities, meet deadlines and thrive in a demanding, constantly changing environment.

• Self-motivated, team-oriented ethics and excellent interpersonal skills

Hybrid Role - Tues-Thursday onsite, Mon&Fri remote

$To 140K

Hire contingent on passing background check